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Dr Button EMDR Training partnered with Adam Watters Creative to grow awareness, increase course registrations, and build a strong brand presence online. The project focused on creating authentic, educational content that reflected the team’s clinical expertise while driving consistent engagement across platforms.
Dr Alexandra Button, an EMDR Europe Accredited Trainer and Clinical Psychologist, launched Dr Button EMDR Training to deliver high-quality, accessible EMDR education to practitioners across the UK. Adam Watters Creative was brought in to establish a cohesive digital marketing strategy that would reflect the brand’s authority and compassion.
Our work included full social media management, video production, and campaign planning across LinkedIn, Instagram, and Facebook. We designed and delivered multi-platform strategies for both organic and paid growth, including professional short-form videos, event campaigns, and content calendars aligned with EMDR UK’s training cycle.
Defined audience personas and messaging to communicate professionalism, trust, and accessibility for EMDR-trained therapists.
Developed a video-first content plan with on-brand messaging, clear visual identity, and captions optimised for social reach and engagement.
Tracked the performance of social media posts, targeting and changing audiences to test what strategy performed best
The digital strategy has grown awareness across professional audiences and increased course sign-ups for upcoming EMDR UK-accredited workshops.
Book a FREE 30-minute call with me to chat through your digital marketing goals, and develop a scalable strategy together.
