1. Introduction

Adam Watters Creative (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect information when you visit our website adamwatters.co.uk or contact us directly.
By using our website or submitting your information, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect and process the following types of information:

• Personal Information: such as your name, email address, phone number, and business name when you fill out contact forms or request a service.

• Usage Data: including IP address, browser type, time zone, and pages visited (collected via Google Analytics or similar tools).

• Marketing Preferences: information about your communication and marketing preferences if you subscribe to newsletters or downloadable resources.

3. How We Use Your Information

We use your personal information to:

• Respond to your enquiries and provide our services.

• Send you information you’ve requested (such as free resources or proposals).

• Improve our website, services, and user experience.

• Comply with legal obligations and maintain internal records.

• Send occasional marketing emails (only if you have given consent, which you can withdraw at any time).

4. Legal Basis for Processing

We process your personal data under one or more of the following legal bases:

• Your consent (e.g. subscribing to our mailing list).

• Performance of a contract (e.g. fulfilling a service request).

• Legitimate interest (e.g. improving services or preventing fraud).

• Legal obligation (e.g. record-keeping or compliance).

5. Data Storage and Security

We store your data securely using trusted platforms and take reasonable precautions to prevent unauthorised access, disclosure, or misuse.
Your information is only accessible to authorised personnel and service providers who are required to keep it confidential.

6. Sharing Your Information

We do not sell or rent your data.
We may share information with:

• Trusted third-party tools we use to operate our business (e.g. website hosting, email marketing, analytics, CRM).

• Legal authorities, if required by law.
  All third-party providers comply with GDPR and handle your data securely.

7. Data Retention

We keep personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.
You may request deletion of your data at any time (see Section 9).

8. Cookies

Our website uses cookies to improve functionality and analyse usage.
You can manage or disable cookies through your browser settings. For more details, see our Cookie Policy.

9. Your Rights

Under the UK GDPR, you have the right to:

• Access the data we hold about you.

• Request correction or deletion of your personal information.

• Withdraw consent for marketing communications at any time.

• Complain to the Information Commissioner’s Office (ICO) if you believe your data has been misused.
  To exercise your rights, please contact us at contact@adamwatters.co.uk.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:
Adam Watters Creative
Email: contact@adamwatters.co.uk
Website: www.adamwatters.co.uk
Location: Remote (UK-based)