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Psychological Therapeutic Solutions partnered with Adam Watters Creative to strengthen its online presence across social media, email, and video content. The goal was to balance clinical credibility with warmth — creating a brand identity that connects with both professional audiences and individuals seeking support.
PTS approached Adam Watters Creative seeking strategic marketing support to help manage content creation, improve engagement, and maintain consistency across multiple platforms. Working closely with the leadership team, we developed a full content strategy including social media management, video production, email marketing, and paid campaigns.
Content themes were aligned with the brand’s values — compassion, clinical excellence, and trauma-informed practice — ensuring that every post and video communicated expertise while remaining accessible. Our video work focused on short-form storytelling and event promotion, while email campaigns were designed to nurture both training and therapy audiences.
The result was a cohesive digital identity that enhanced credibility, improved visibility, and built a meaningful connection with followers and professional networks alike.
Defined content pillars and tone of voice to ensure alignment with trauma-informed messaging and professional ethics.
Produced branded social graphics, short-form video content, and campaign visuals to maintain consistency across all platforms.
Launched monthly campaigns, monitored analytics, and optimised performance across organic and paid channels for continued growth.
Through consistent social media strategy and visual design, PTS increased brand recognition and audience engagement across platforms.
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